Spotify Wrapped achieved record-breaking engagement after its December 3rd launch, reaching 250 million users within just 65 hours. This milestone took over a week to accomplish in 2024. The annual music summary generated 575 million shares during the same period, with Instagram shares nearly doubling year-over-year. The new Listening Age feature alone produced over 65 million shares, calculating users’ age based on their music habits. In-app messaging jumped 100 percent, marking the biggest increase since the feature’s debut. Bad Bunny topped global artist rankings, followed by Taylor Swift, The Weeknd, Drake and Billie Eilish. His album DeBÍ TiRAR MáS FOToS became the year’s most-streamed globally. Lady Gaga and Bruno Mars’ “Die With a Smile” led global songs, while Taylor Swift dominated U.S. charts. (Story URL)
