Eminem and his longtime manager Paul Rosenberg have entered a multi-year partnership with the Detroit Lions to executive-produce the team’s halftime shows at their annual Thanksgiving Day games. The Detroit natives will oversee production, presentation, and talent selection for the halftime performances from 2025-2027, with the collaboration officially announced by the NFL franchise on Thursday (November 13). “It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” Rosenberg said in a statement. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.” Lions president Rod Wood praised the partnership, anticipating that it will attract top-tier artists and elevate the halftime event, while fans are eagerly speculating whether Eminem will perform at the 2025 game against NFC North rival Green Bay Packers on November 27. (Billboard)
