Demi Lovato has partnered up with Bella kitchenware for a new collaboration with the just-launched affordable cookware brand from Made By Gather. The Grammy-nominated singer is Bella’s first brand partner, while also serving as the brand ambassador for the kitchenware products which are specifically designed to declutter kitchens and create space. “I like to believe I’m in my Martha Stewart era, and, when I came across Bella, I wasn’t intimidated by the products,” Lovato said in a statement on Tuesday (October 8). “They’re easy to use, the colors are fun and different (the Surf color is my favorite), and I just knew these were the kitchen products I wanted to use every day.” Lovato’s partnership with Bella includes a promotional campaign for their Fits-Anywhere Collection, as well as starring in the brand’s “360-degree media campaign,” which was shot by director Maca Rubio. (Billboard)
