What do you do when the family business you’ve spent decades building… gets bought out from under you?
That’s what happened to Nima and Salma Fotovat.
Devastated, the family rebuilt a new company from the ground up. This time they set out with a new idea: build an allergen-free, organic snack brand not just for kids, but their parents.
Their new brand: MadeGood.
Today, the Canadian brand’s parent company does hundreds of millions of dollars in sales. But getting there meant rebuilding from scratch, fixing 200,000 mislabeled snack bars by hand, and turning a family of co-packers into branding experts.
What you’ll learn:
Timestamps:
6:05 – Growing up in Iran during wartime, and emigrating to Canada
11:55 – Their dad’s new business: “Why are North Americans not eating nougat?”
19:25 – Building the family’s first snack bar brand—and losing it overnight
34:20 – The next business: going all in on healthier school snacks
42:30 – Fixing a 200,000-bar production error with alcohol wipes
48:30 – Landing MadeGood’s first retail store
51:10 – The 100-mile radius marketing strategy
56:50 – The lure of new products: from human treats to dog treats
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