Jimmy Fallon’s new NBC competition series, On Brand, will feature him setting up a new marketing agency with creative executives. Each episode showcases the agency working with big brands like Dunkin’, Captain Morgan, Pillsbury, and Samsung to develop innovative brand campaigns. Contestants will write jingles, create activations, and produce commercials to win a cash prize and the title of “best in the business.” Renowned marketing exec Bozoma Saint John (Uber, Pepsi, Netflix) oversees the agency while contestants present their ideas to Fallon and Saint John for execution on a national scale. The show’s concept will also be licensed worldwide. (Variety)
