In support of the American Red Cross, Black Veil Brides are hosting a virtual blood drive during their U.S. Bleeders Tour.
Fans attending their concerts can present their proof of a blood donation and receive an exclusive merchandise package, consisting of a signed poster, pin, and patch.
The band noted that every pint of blood has the potential to save as many as three lives, so this combined effort between the band and fans can have a profound impact.