A new marketing study found that young women are loving the NFL more than ever thanks to the romance between Taylor Swift and Travis Kelce. 64% of millennial and Gen Z women had a favorable opinion of the NFL in December, which is an all-time high since Morning Consult began tracking opinions about professional sports. “The data makes it clear: Taylor Swift’s legions of young female fans tuning in to watch her support Travis Kelce is undoubtedly the X-factor that propelled the NFL’s popularity among women to new heights throughout the 2023 season,” the firm wrote.
