REO Speedwagon frontman Kevin Cronin says writing “Can't Fight This Feeling” was a lengthy and difficult endeavor. He first started writing the verses, but couldn’t write the chorus.
He explained during an interview with Dan Rather and said: “I wrote a number of horrible choruses to these verses. I was like, 'Okay, I'm going to file this and I'm just going to wait.'”
It was over a decade later when he read it again in his lyric notebook and said: “I looked at it and the very first lyric of the song is 'I can't fight this feeling any longer,' and I was like, 'That's what this song is about! It was like right there all that time, hiding in clear sight.”