After conquering the worlds of tequila, rum and craft cocktails, Sammy Hagar is in the beer business. The veteran rocker and Van Halen alumnus celebrated his new Red Rocker Lager brand in Detroit this week, home of the Red Rocker Brewing Co. that was established specifically to make the brew. Hagar tells us that he's been wanting to make a beer for decades, since even before he launched Cabo Wabo tequila during the mid-90s, and he feels Red Rocker is a good fit with his audience:
“My fans are frickin' beer drinkers, man. When I was pouring, trying to pour, when I started Cabo Wabo and I'm trying to pour tequila down their throats, they're standing with a beer going, 'Eh, I don't drink tequila anymore…'” :15 OC: don’t drink tequila anymore
Red Rocker Lager is inspired by Mexican beers that Hagar likes and is described in the company's materials as “golden, medium-bodied…light, crisp and refreshing, with just a touch of sweetness.”