Shawn Mendes is sharing his Tommy Hilfiger spotlight with some of his friends and family. The promotion ad includes his sister Aaliyah Mendes, his friend and songwriter Jon Vinyl, producer Mike Sabath, and artist Ahmad Cissé.
The 28-piece men’s and womenswear collection launched this week and focuses on sustainable and recycled materials.
To mark the launch of the global campaign, Mendes is hosting a series of events in London, Berlin, Milan and Mexico City. The clothing is now available in stores and online.