Kanye West reportedly helped estranged wife Kim Kardashian West rebrand KKW Beauty. According to Page Six, a source shut down rumors that Kim was rebranding in order to remove the “W” from KKW Beauty.
The source explained, “Kim is still Kim Kardashian West and has not changed her legal name. The rebrand has been in the works for some time. Kanye actually helped Kim come up with the new name, the packaging, the formulas and even the shopping experience of being able to shop all categories in beauty and cosmetics under one brand, one website which has always been Kim’s vision from the beginning. She is incredibly excited about this next phase.”