Although Pete Townshend is working on material for a new Who project, Roger Daltrey revealed that the band's 2019 WHO album actually put him in the red. Daltrey spoke to Uncut and said, “Will there be another Who album? I don’t know. There’s no record market any more. Everybody talks about streaming, but have you seen what artists get from that? It’s a joke. It was great to have an album out there, something that the fans liked, and I was really proud of it. But far too much money was spent making it. It went out of control completely and ended up costing me money. I can’t go on doing that.”
He explained the mixed emotions he has with recording new Who music: “At the same time, I love exploring Pete's songs. He’s such a different writer and so incredibly adept, musically. He’ll present me with demos that are very patchy on the vocal side, because he knows that I’ll get to the heart of it. It’s sometimes like entering a cave with no torch and four matches.”
Daltrey went on to detail how he approached the new Townshend material, explaining, “I’ll do a lot of takes in the dark before I find the glimmer of where it’s going. In the initial stages of a demo I’ll approach the song as though I’m painting a picture. It’s a canvas and I’m sketching and sketching, gradually building up what I feel a song needs to be in order to touch people.”