BRUCE SPRINGSTEEN'S “IN THE MIDDLE” JEEP AD PREMIERES DURING THE SUPER BOWL
Bruce Springsteen used his first TV commercial in hopes of unifying America. Premiering during the Super Bowl was the two-minute “In The Middle” ad for Jeep vehicles. During the ad, which was written and voiced by Springsteen, he discusses and is filmed in the U.S. Center Chapel in Lebanon, Kansas, which sits directly in the middle of the Unites States.
Springsteen addressed the divide in America these days, stating, “It’s no secret. . .The middle has been a hard place to get to lately. Between red and blue. Between servant and citizen. Between our freedom and our fear. Now, fear has never been the best of who we are. And as for freedom, it’s not the property of just the fortunate few; it belongs to us all.”