Billie Eilish has partnered with Vevo for an exclusive behind the scenes look at her self-directed “Therefore I Am” music video in the latest installment of Vevo Footnotes.
Eilish reveals that after spending an entire day trying to come up with the perfect concept, the idea to film “Therefore I Am” at a mall came to her and her manager while waiting in line at a Starbucks drive-thru.
The “Bad Guy” singer said, “I usually have visuals that come straight to my head when I think about a song, but for some reason this song didn’t bring visuals to my brain… And then we were waiting for our Starbucks, and we were like, ‘What if it was at the mall?'”
The video was filmed in one night at the Glendale Galleria Mall in Los Angeles, a familiar stomping-ground for Eilish during her early teen years, using only her mother’s iPhone.
It’s not the first time she’s directed her own music video. Eilish also directed the visuals for “Everything I Wanted” and “Xanny”.