Lady Gaga is the new face of Valentino Beauty fragrances.
A press release from the company says, “Lady Gaga has always spoken up for celebrating differences and creating a world where everyone has a voice.” “Her deep respect for everyone’s individuality and for each to own their place in our world speaks to Valentino Beauty’s ethos to make every day a self-celebration,” it adds.
The company feels that the new perfume, Voce Viva – which means “Living Voice” – embodies the characteristics it shares with Gaga. According to Allure, the scent features bergamot, orange blossom, gardenia, vanilla, sandalwood and moss.
