Lady Gaga’s Born This Way Foundation Announces This Year’s #BeKind21 Campaign

Lady Gaga is once again urging people to be kind, via her Born This Way Foundation.

The charity’s third annual #BeKind21 campaign encourages participants – including schools, colleges, corporate and non-profit partners – to integrate kindness into their daily lives from September 1st to September 21st. Last year’s campaign generated over 41 million acts of kindness.

If you sign up to participate, you’ll get calendars, tips and inspiration from the charity’s co-founders – including Gaga’s mom, Cynthia Germanotta – and you’ll also have the chance to be featured on ChannelKindness.org, the Foundation’s digital platform.

Among the organizations the Foundation is partnering with for the campaign are Black Girls Vote, Donors Choose, Global Citizen, MusiCares, Sandy Hook Promise, Save the Music, Sesame Workshop, Verizon Media, Girls Inc., and the Community Justice Action Fund.

Meanwhile, following the recent mass shootings in Dayton, El Paso and Gilroy, Gaga announced that she will be partnering with DonorsChoose to fund classroom project needs in 162 schools in the affected cities.