The Weeknd is teaming up with TikTok for a virtual concert August 7th.
The Weeknd Experience will use 3D renderings, audience interactions and picture-in-picture video to create an augmented-reality immersive event. It will feature the artist performing songs from his new album, After Hours, as a digital avatar, and fans will be able to both interact with him and react in real time.
TikTok describes it as a “cross reality experience,” saying, “You’ll be captivated and suspended in space while The Weeknd invites you into the awesome madness of his world, as seen through his own eyes.”