folklore, Taylor Swift’s new, surprise, album, has already broken a string of streaming records.
folklore sold over 1.3 million copies around the world within the first 24 hours of its release. The album also broke records on Spotify, Apple Music and Amazon Music. folklore created a new record for first day album streams on Spotify by a female artist, with 80.6 million streams. Similarly, the record has also become the most-streamed album on Apple Music in 24 hours, achieving 35.47 million streams in a single day.
folklore also created a new benchmark on Amazon Music, setting an indie/alternative streaming record in the US and worldwide.