Selena Gomez’s Rare Beauty Makeup Line To Support Mental Health

Selena Gomez’s makeup company Rare Beauty launched the Rare Impact Fund on her 28th birthday yesterday, which plans to raise $100 million to provide mental health services to underserved communities.

The goal of the Rare Impact Fund is to raise $100 million over the next 10 years to help provide mental health services for underserved communities. One percent of all sales will go to the fund, in hopes of helping to increase access to mental health resources.

Mental illness impacts one in five adults in the U.S. each year, according to Rare Beauty.

The Fund is also partnering with corporations, other charities and non-profits to help reach its $100 million goal – one of the largest philanthropic efforts in the world to be focused on mental health.

Along with the Fund, Rare Beauty has also set up the Rare Beauty Mental Health Council, made up of expert advisors who will guide Rare Beauty’s strategy.

Gomez founded Rare Beauty in February with the self-affirming mission that “being rare is about being comfortable with yourself.” The title of the makeup line nods to her third studio album Rare she released at the beginning of the year, which debuted at No. 1 on the Billboard 200 at the end of January.