Liam Payne is returning to the stage with The LP Show, debuting July 17th on Veeps, an online experiential platform from Benji and Joel Madden of Good Charlotte that allows artists to sell tickets direct to fans for live-streamed performances.
“Act 1” of The LP Show will be a fully produced concert with a live band, broadcast in real time to fans all over the world from a fully sanitized, socially-distanced music venue. Tickets are “pay what you want” starting at $10 and a portion of ticket proceeds will go to The Trussell Trust, which works with a network of more than 1,200 food banks across the U.K. to improve access to food during the coronavirus outbreak.
Spotify will serve as Veep’s presale partner for The LP Show, offering Payne’s top Spotify listeners first dibs on tickets via Spotify’s Fans First program. Presale tickets will available today while general public tickets will be available starting Friday.
“It’s a new approach to a livestreamed show that’ll be up close and personal like you’ve never seen before,” Payne posted on Twitter. “To produce the show, I’m working with currently out-of-use venues, a full band, as well as professional sound and lighting engineers currently out of work due to COVID-19 and I can’t wait to bring you the first in this series of live broadcasts.”