K-Pop fans took over the hashtag #whitelivesmatter, drowning out white-supremacist messages with nonsensical or anti-racist posts.
While some of the posts were met with anger and hostility from people who didn’t get the joke or responded just to the hashtag, far more signaled their approval. For a period of time, the posts completely buried nearly all actual racist messages using the hashtag.
The fans are likely based in the U.S., as many of them have American accents and fans in Korea are less active on Twitter.