May is Mental Health Awareness Month, and Lady Gaga’s makeup brand, Haus Laboratories, announced it would partner with her Born This Way Foundation to donate funds to help combat the global mental health crisis.
With this new partnership, Haus Laboratories has pledged to donate $1 from every paid transaction on the brand’s website to BTWF’s efforts supporting mental health awareness.
Initially launched exclusively on Amazon in 2019, Haus Laboratories offers a full range of cosmetics that include everything from liquid eyeliners to pigmented lip glosses.
“I have always wanted to build a company that would support charitable efforts,” said Gaga in a statement on social media. “I deeply thank all of our Haus Labs customers for supporting Born This Way Foundation and helping me join the fight to create access to more mental health resources and awareness.”