Grimes has released a new music video for her song “You’ll Miss Me When I’m Not Around,” off of her latest studio album Miss Anthropocene.
The 32-year-old artist, who is expecting her first child with Elon Musk, dropped the visual on Wednesday – and it is intentionally unfinished, giving creatives around the world a chance to make their own videos out of it. In addition to the video, Grimes also shared the unfinished green screen footage, encouraging creators to make their own videos as part of a collaborative art project using the raw files made available to all.
This initiative comes with the help of the WeTransfer, ArtStation, and Native Instruments platforms. Creators who download the official art kit files from WeTransfer can then edit them how they see fit, make a video, and then post it on YouTube. From there, they can tweet the link along with the hashtag #grimesartkit. Grimes will then share some of her favorite clips when she sees them.