Demi Lovato is launching a new collection with Fabletics today.
She also announced that $5 for every item sold from her new Fabletics collection – up to $125K total – will go towards the World Health Organization’s COVID-19 Solidarity Response Fund.
“I’ve really been going back and forth on if this was the right time… but decided this is a time to provide inspiration for my fans at home and to help those in need,” she wrote on Instagram. “We’ve decided to share it with you soon-with a twist: I’m pleased to announce that for $5 for every item sold will provide crucial gear to frontline workers-pledging up to $125,000 now through June 30th to support the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the United Nations Foundation…I hope you’ll join me on our journey to project positivity, build inner strength and boost each other up!”
Lovato added that she hoped her workout gear would help boost shoppers’ moods. “In addition to lifting up those in need right now, it’s so important for us all to feel empowered, invincible and strong from the inside out,” she wrote. “My collection is designed to do just that — uplifting you with bold colors and amazing contouring for the biggest confidence boost.”