Kelly Clarkson is teaming up with home retailer Wayfair as their “first official brand ambassador in the U.S.”
The campaign, titled “Home: You Got This,” will begin airing February 24th and will also include additional “integrations” on Clarkson’s NBC daytime talk show, The Kelly Clarkson Show. Wayfair and Clarkson will also release a two-part collection of Southern-inspired furniture, including bedroom sets, dining tables, bar carts and more. The collection launches in April.
“I’m so excited to team up with Wayfair to connect with their shoppers and show them how simple it is to turn their home into a place that feels as special as they are,” Clarkson said in the note. “Wayfair already does a fantastic job of offering an amazing selection, service and shopping tools that make it so easy to find everything you could ever want. I’m stepping in to inspire and help everyone realize that they really can make their vision a reality!”